科技是种闪光的诱惑。
但往往有时候，大众追求的是比光新亮丽更高层次的意境——与产品产生某种感情的纽带。
广告最重要的是“创新”，是创造出一种渴求（骚痒处），你只需要将产品如“止痒水”一般，介绍给有所需求的顾客。
人与产品之间的深层纽带是“怀旧之情”，
非常微妙，但却颇具影响。
在希腊语中，“怀旧之情”这个词的意思就是“旧伤口的隐痛”，比回忆更为有力的心中刺痛。
这个机器，并非太空船一般高新。
而是一架时空机，往返过去与现在，
带我们去到一个勾起痛楚的地方。
这不叫“轮子”，而叫做“旋转木马”。
它让我们用孩子的方式来旅行。
一圈又一圈，又回到了家，
回到那个我们被爱着的地方。
Drapers
Technology is a glittering lure.
But there is a rare occasion when the public can be engaged on a level beyond flash – if they have a sentimental bond with the product.
The most important idea in advertising is “new.” It creates an itch.
You simply put your product in there as a kind of calamine lotion.
A deeper bond with a product is nostalgia. It’s delicate, but potent.
In Greek, nostalgia literally means the pain from an old wound. It’s a twinge in your heart, far more powerful than memory alone.
This device isn’t a space ship, it’s a time machine.
It goes backwards, forwards. It takes us to a place where we ache to go again.
It’s not called a wheel, it’s called a carousel.
It lets us travel the way a child travels. Round and a round, and back home again.
To a place where we know we are loved.
Sally and Bobby
Sally and Bobby
